More than 100 million people in North America watched the Winter Olympics streaming media viewing time soared by 77% compared with Pyeongchang
On September 17, TEAM CHINA and sports brand OAKLEY held a sponsorship and cooperation conference in Beijing. Wang Mingyan, deputy director of the equipment center, and representatives of the Oakley brand parent company Lu Xuntica Group participated. Oakley officially became the official sponsor of the Chinese national team, providing designated sports equipment such as glasses, goggles, sunglasses, snow goggles and ski helmets for Chinese athletes.
The leader of the Equipment Center of the General Administration of Sports of the People's Republic of China said, "Whether it is the excellent performance of Oakley's products, or the ultimate aggressiveness pursued by the brand, they all coincide with the spirit of the Chinese national team." The representative of Luxuntika Group delivered a speech "Support the Chinese national team. Development is the unshirkable responsibility of Oakley, and the high-tech equipment provided by Oakley will appear with the Chinese national team to boost Chinese sports forward."Oakley is committed to creating high-tech sports equipment through technological innovation, and has rich experience in sports cooperation. As an official sponsor, Oakley provides exclusive customized series of products for the Chinese national team, including glasses, goggles, sunglasses, snow goggles and ski helmets, etc. . Oakley helps national team athletes better perform outdoor training and quickly adapt to various competition venues with the superior performance of its lenses in terms of optical clarity, accuracy, comfort, impact resistance, and solar radiation protection.
In the future, Oakley will further leverage its own product and brand advantages to fully support the Chinese national team in preparing for the international multi-sport games and major world events in various projects. Sports equipment helps Chinese national team athletes achieve better results.Bologna announces exclusive licensing deal with EA Sports
On September 17, Serie A Bologna Club announced that it has reached an exclusive licensing agreement with EA Sports for football operation games. At the same time, the e-sports team of the Bologna club will also participate in the e-Serie A TIM, an e-sports event jointly organized by FIFA 22 and Serie A.Previously, EA Sports has won the exclusive authorization of 14 teams in Serie A, and won the naming rights of the Coppa Italia starting from the 22/23 season. At that time, the Supercoppa Italiana will be renamed "EA Sports Supercup".
Clippers hold groundbreaking ceremony for new arena, naming fee of $22 million per yearSeptember 18 news, NBA Los Angeles Clippers today held a groundbreaking ceremony for the new home. Located in the southwest of downtown Los Angeles, the arena can accommodate 18,000 fans and is expected to be put into use in the 2024-25 season. The new arena will have 640 toilets, 1,500 toilets and 350 urinals, while the new arena can accommodate 18,000 spectators, with an average of one toilet for every 27 people.